Rochester Amerks
The Americans (or Amerks) are one of the most storied franchises in the AHL, and still quite popular in Rochester. Their look has hardly changed since their founding in 1956, so this set strays the least from their current brand out of this whole project.
The primary is still an Americans script in front of a badge, while the secondary would be two hockey sticks that both form an "A" and the top of a star, taking advantage of a short-lived alternate logo they used for one year in the 70's.
The Flower City badge, like the rest in this set, represents Rochester's nickname of the Flower City (and the backing flower looks most like the city of Rochester logo out of anything in this project), with a little puck in the middle.
ahl
america
americans
amerks
badge
branding
classic
flower city
hockey
pennant
retro
rochester
roundel
usa
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Posted on
May 9, 2023
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